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PostSubject: Milk in a bag   Thu Feb 25, 2010 10:34 am

After the bottle of milk and the
carton, now comes the bag of milk.
The new containers are being introduced to 500
Sainsbury’s stores in a move that could finally end the 130-year reign
of the milk bottle and its plastic successors.
Each two-pint container will be priced at 80p,
which is 6p cheaper than an average carton.



It is designed to fit easily into a
reuseable jug, which contains a spike to pierce it open. The product uses 75 per cent less packaging
than a plastic carton and is easier and cheaper to produce and
transport.
In fact,
switching to the bags could save 1.4million kilos of packaging a year –
equivalent to 700 doubledecker buses.
Sainsbury’s spokesman Emma Metcalf King said:
‘This is the biggest change to occur to the nation’s shopping habits for
at least a decade.
‘The
familiar clink of the glass milk bottle could finally become a thing of
the past.
‘The bags will prove to be a huge hit with environmentally aware
shoppers, as well as those on a tight budget.’



The new bags of milk
will be 6p cheaper than a normal plastic bottle

It is not the first time bags have
been used for milk packaging, however. Thirty years ago, dairies in
Essex tried and failed to encourage them.
Havoc was caused by packs which leaked in
transit, while shoppers found the bags were punctured by the packaging
on other products.
More recently, Dairy Crest, the Co-op, Waitrose and Sainsbury’s itself
have also run trials.
But
today’s move by the supermarket giant, which is giving away half a
million milk bags to
customers in April, follows a successful 18-month trial at its stores.
After years of rigorous tests, manufacturers
believe they have developed a milk bag able to withstand being bashed
about in a car boot or on a crowded bus.
And consumers are more likely to take to them
this time round because they are far more conscious of green issues such
as the carbon footprint, supporters of the technology suggest.
A spokesman for the Government’s waste and
packaging advisory body, WRAP, said: ‘What is important in any type of
milk container, whether it’s a glass bottle, a pouch or a plastic bottle
is increasing recycled content and making it easier to recycle.’

Bottles have been the preferred milk container in Britain since 1880
when they were introduced by the Express Dairy Company.
They were dominant until the 1970s, before losing favour to Tetra Pak
cardboard containers.
Britons
consume around 180million pints of milk a week. Two-thirds are sold in
plastic bottles, which have been the preferred container since the early
1990s.
Milk sold in
bags is already a common choice for 60 per cent of consumers in Canada,
Poland, South Africa and China.
Read more: http://www.dailymail.co.uk/news/article-1253577/Drinka-bagga-milka-day--Pintas-new-look.html#ixzz0gZPTahxx
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