Banned! The UK's Strongest Beer Goes Flat

A beer with 18.2% alcohol content has been banned from sale in the UK after a watchdog said it promoted binge drinking.


The controversial Tokyo* beer was launched in the summer but has been heavily criticised for its marketing message.

The drink is brewed by an Aberdeen-based company called BrewDog and contains six units of alcohol per 330ml, making it the strongest in the UK.

The label on the bottles states: "Everything in moderation, including moderation itself. What logically follows is that you must, from time, have excess. This beer is for those times."

The drinks watchdog the Portman Group investigated the beverage after complaints were made about the wording on the label.

A retailer alert bulletin is being issued for shops to remove the beer from their shelves until Brewdog complies with marketing standards.

BrewDog says the ban is a waste of time because the product is only sold in a handful of specialist shops in the UK, and 90% is exported.

Director Martin Dickie said: "They have to credit the consumer with some kind of intelligence, and for them to go off the rails and ban this because of what it says in a witty remark on the side just smacks of the nanny state."

Brewdog also claims to sell the world's strongest beer - Tactical Nuclear Penguin is 32% and costs £35 a bottle.




And Brewdogs take on it...:

“Our hardcore beers are loaded with flavour, bite and body so consequently you drink less of them.

“Mass-market industrially-brewed lagers are so bland and tasteless that you are seduced into drinking a lot of them.

“We’ve been challenging people to drink less alcohol, and educating the palates of drinkers with progressive craft-brewed beers which have an amazing depth of flavour, body and character.

“The beers we make at BrewDog, including Tokyo , are providing a cure to binge beer-drinking.”

£35 a bottle and that encourages binge drinking. Jeebus which planet cuckoo do they come from. Who the hell can afford to binge on that per bottle when for that you can have at least 3 bottles of 40% proof vodka.



I agree, mass market beers, like Fosters are a little bland. Add an umbrella and a cherry on the stick, and all is well with the world.


Mind you, I'd like to try this beer and see if it is worth the cost. I have my eye on a £200 bottle of whisky. But 'im in doors would have a coronary and have me sectioned for the safety of his wallet if I brought something that costly.

i would not want to try it it probably tastes like shit like most of these super stong beers and largers

but i agree with you GG fosters and all the others are a bit like a cheep pop..very bland

It's why they are made, so you consume vast amounts. super strong drinks you don't drink as many as the cheap watery brands. Excludes Alcoholics who drink everything from mouthwash to that bug wash they have in hospitals to wash you hands with.